Everyone has their "why" - a story to tell that can change your perspective - and I have mine. My father was a sports doctor, a powerlifter, and a well-known chess player diagnosed with type 1 diabetes at age 20. As far as he knew, no one in his family had it, and maybe his love for candy was the culprit (or at least that's what he told us to keep us away from it). He's now 76 years old and still playing professional chess and training, and his education and awareness saved his life.

On the other hand, my grandmother, a Holocaust survivor, struggled with obesity for most of her later life and eventually passed away due to complications from lifestyle factors and diabetes at age 68. I wish I could have been her sports nutritionist, providing her with the human touch, personalization, and daily guidance she needed to live better and longer. I hope she was able to see my beautiful daughters and the legacy that her family has built with our own two hands. This intensely personal experience drove me to help others in their journeys for a better quality of life in the present and future.

Together with my love for sports, performance, and nutrition from a very young age, at 28, I became a sports nutritionist, and I've been helping people ever since.

My unique approach, combining years of experience in science and fitness, will help you achieve sustainable results and form good habits that will last a lifetime.

As a mentor, my approach goes beyond simply "practicing what I preach." I rely on a combination of scientific methods, real-world techniques, and personalized, interactive support to guide my clients towards their goals.

My program is grounded in my extensive education and experience, including:

• CISSN certification from the International Society of Sports Nutrition
• Strength training certification from the "Siim" Athletic Center at Tel Aviv University
• Harvard Busines School Online - Innovation Managment & Design Thinking
• MBA from Ben Gurion University
• B.Sc in Chemistry from Bar Ilan University

But I believe that true success also requires a strong personal motivation and commitment. That's why I'll be with you every step of the way, providing the support and encouragement you need to reach your goals and learn how to sustain them for the long-term.