About

Everyone has a story that shapes how they see the world and what they choose to do with their life. This is mine.

My father was a sports doctor, powerlifter, and a well-known chess player. At 20, he was diagnosed with type 1 diabetes, despite no family history. Today, at 76, he is still training and playing competitive chess.

His education. His discipline. His self-awareness.
That’s what carried him.

On the other side of my life, my grandmother struggled with obesity for many years and passed away at 68 from complications related to lifestyle and diabetes.

I often think about what might have been different if she had the right support - personalized, human, consistent.

These two stories live in me.

They are the reason I do this work.

At 28, in 2012, I became a Sports Nutritionist driven by a deep love for health, performance, and personal transformation.

From the beginning, I did things differently.

While most worked through plans and check-ins, I introduced daily guidance - real-time support that meets people where they are, not once a month. Over the years, working with hundreds of people, I began to see something clearly:

Lasting change doesn’t begin with food.
Or training.

Those are just the surface.

The deeper work begins with how you relate to yourself.

• How you think.
• How you speak to yourself.
• How you make decisions - especially when it’s hard.

That’s what my work is built on today.

At 4Elements4Life, we don’t just work on nutrition.

We build:

• structure

• awareness

• consistency

We identify where your energy leaks and create a way of living you can maintain in real life, not in ideal conditions.

Your body becomes a place of strength.
A place you return to. A place you respect.

Over time, my clients began calling me a mentor.

And that’s what this work became.

I combine:

• science

• real-world structure

• and daily, personalized guidance

So you can move forward with clarity, strength, and consistency.

Alongside 4Elements4Life, I created BEVOLVE (2026) - 
a 1:1 space for those who want to grow into grounded, steady adults
and build meaningful work and relationships.With themselves.
And with others.

Background & Education

My work is grounded in both experience and formal education:

• Apeiron School (since 2022) -  philosophy & psychology

• Harvard Business School Online - Innovation Management & Design Thinking

• CISSN - International Society of Sports Nutrition

• ISSA - International Sports Sciences Association

• Strength Training Certification - Tel Aviv University (Siim Center)

• MBA - Ben-Gurion University

• B.Sc in Chemistry - Bar-Ilan University