Everyone has a “why” a story that shapes how they see the world and what they choose to do with their life. This is mine.

My father was a sports doctor, powerlifter, and well-known chess player. He was diagnosed with type 1 diabetes at age 20, despite no known family history. Maybe it was the candy, he used to say to keep us away from it.
Today, he’s 76, still training and playing professional chess. His education and self-awareness are what saved him.

On the other hand, my grandmother struggled with obesity for much of her later life and passed away at 68 due to complications related to lifestyle and diabetes. I wish I could have been there for her to offer the kind of support, personalization, and human guidance she needed to live better, longer. I hope she saw my daughters and the life our family has built with our own hands.

These two stories live in me.
They’re the reason I do this work.

At 28, I became a Sports Nutritionist driven by a deep love for health, performance, and personal transformation.
Since then, I’ve helped people change their bodies and reshape how they live, think, and care for themselves. Over the years through life, experience, and working with real people I’ve come to understand that lasting change doesn’t begin with what you eat or how you train.
What you eat and how you train are just the surface.
The deeper work begins with how you relate to yourself.
How you think. How you speak to yourself.
How you lead yourself through pressure, resistance and the silence in between.

That’s why the work I do today goes deeper.
It’s not just about nutrition. It’s about structure, awareness, and helping you come back to your body as a place of strength your home, respected.

As a mentor, my approach goes beyond nutrition or workouts.
I guide people with a combination of science, real-world structure, and daily, personalized support so they can move forward with clarity, strength, and consistency.

My method is grounded in years of hands-on experience and formal education, including:

• Apeiron - a school of thought blending philosophy and psychology to deepen self-awareness and understanding of the world

• Harvard Business School Online - Innovation Management & Design Thinking

• CISSN certification - International Society of Sports Nutrition

• Strength Training Certification - "Siim" Athletic Center, Tel Aviv University

• MBA - Ben-Gurion University

• B.Sc in Chemistry - Bar-Ilan University